What is a primary research method?
Primary research is any type of research that you collect yourself. Examples include surveys, interviews, observations, and ethnographic research. A good researcher knows how to use both primary and secondary sources in their writing and to integrate them in a cohesive fashion.
What is the target market of Nike?
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
What are primary and secondary research?
While primary research involves active participation from the researcher themselves, secondary research involves the summary or synthesis of data and literature that has been organized and published by others. When doing secondary research, researchers use and analyze data from primary research sources.
What are examples of primary data sources?
Some examples of primary sources are:
- raw data.
- original research (journal articles, books)
- diary entries, letters and other correspondence.
- photographs, artifacts.
- audio or video broadcasts (that catch events as they unfold) e.g. Real-estate film shot at Hatley Park c.
- eyewitness accounts or interviews.
What are sources of information?
In this section you will learn about the following types of information sources:
- Books.
- Encyclopedias.
- Magazines.
- Databases.
- Newspapers.
- Library Catalog.
- Internet.
What is primary secondary and tertiary source?
Data from an experiment is a primary source. Secondary sources are one step removed from that. Secondary sources are based on or about the primary sources. Tertiary sources summarize or synthesize the research in secondary sources. For example, textbooks and reference books are tertiary sources.
What type of market research does Nike use?
Nike also uses secondary research which is research that has been gathered already either in the past or by rival companies for example in the 70s and 80s Nike and other companies such as adidas had great success with classical trainers as everyone wanted them and had them and late 90’s through to the millennium more …
How does Apple use secondary research?
Apple uses secondary research such as previous marketing research to improve on their products. They use old information and old data to come up with new ideas for their new launching products.
How does Nike use primary research?
Source of primary data for the present study is collected through questionnaire and answered by consumers of shoes. The secondary data is collected from journals, books and through Internet search.
How is primary market research carried out?
There are various methods of primary research:
- Observation. Watching how consumers behave provides many insights, but can leave questions unanswered.
- Postal surveys.
- Telephone interviews.
- Online surveys.
- Face-to-face surveys.
- Focus groups.
- Test marketing.